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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

It will also help you space out your content types (For example; an ebook every 3 weeks, a webinar every other week, a blog post every Tuesday and Thursday). According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. Stay on budget.

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Online Advertising: Everything You Need to Know in 2018

Hubspot Marketing

For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. With 500 million daily active users , and 64% of their users aged 18-29 , Instagram is the best platform for attracting the attention of millennials and Gen Z’ers.

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Reuters reports new Q3 2021 research from finance startup Credit Karma that reveals 70% of Britons now prefer shopping online and on mobile, up from less than half pre-pandemic. Revenue from its subscription services, including Amazon Prime memberships, digital video, audio and ebooks rose 36% to $7.5

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Statista states, “93% of Millennials have compared online deals using a mobile device.” Optinmonster).

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. And you can choose to deliver this content via blog posts, videos, images, infographics, webinars, whitepapers, ebooks, and the like.