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44% of GenZ consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network. It’s time to learn.
48% of GenZ and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Notably, 59% of marketers use thought leadership ebooks or whitepapers to reach customers, spotlighting its significance in proving your expertise.
If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or whitepaper. You can pull together the content from several blog posts into a single ebook. You can also pull key insights from your long-form content pieces and repost them on your social media channels. Source: [link].
Long-form information, such as blogs, eBooks, and whitepapers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When you can save some of that time and money by featuring user-generated content, you can pack a bigger punch with the content your brand creates.
They often sport GenZ names like Zoey and Addison. Let’s call this one “Zoey Gen-Zer.”. As your B2B customer segments move along the road toward trust and loyalty, offer whitepapers or ebooks that help them save money, solve problems, and increase efficiency. Don’t stop there.
For instance, a detailed whitepaper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the whitepaper’s reach. Break it down or build it up Turn comprehensive resources into smaller, easily digestible pieces.
Similarly, you can create an ebook that addresses a pain point and position your products or services as the solution. Then answer those questions with content like blog posts, ebooks, whitepapers, and videos. Likewise, while Snapchat has a younger audience, it could be a key channel if you’re marketing to GenZ.
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
The image shows the trip’s GenerationZ/millennial target demographic, and the pricing is clear. A free whitepaper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. What’s great about this ad.
Even Snapchat seems more promising with Millennials and GenZ spending an average of 50 minutes per day on the platform. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider 5.
When you’ve compelled someone to fill out a contact form for more info or offered them a free ebook on Home Silversmithing Techniques, you’ve got a chance to add a field that straight-up asks, “Where did you hear about us?” TikTok can be an amazing social media lead generator if you’re looking to sell to GenZ.
GenZ customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total GenZ users in the U.S. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page whitepaper to create several shorter blog posts.
Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of GenZ-ers have bought a product based on an influencer’s recommendation. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.
This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members.
For example: If you target GenZ or millennials, meet them where they spend their time. Like whitepapers and case studies. Including ebooks, checklists, and discount codes. Your audience’s preferences should also guide your channel strategy. Nearly 85% of Instagram’s audience is under 45.
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