Adobe Experience Cloud Blog

FEBRUARY 25, 2019

So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Take Seattle Coffee Gear, for example: Here, they don’t talk about their products. Even higher quality productions need not be expensive.

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Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

How will you differentiate your marketing from the competition? As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. Lifecycle Marketing Consumer' If so, how? If not, why not?

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. In fact, based on the nature of your market, there may be a much more effective approach to achieve your goals—account-based marketing (ABM). What Is Account-Based Marketing?

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Thought Leadership Marketing Marketers Inbound Marketing 134

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. What are the top B2B marketing tools available today?

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CRM User-Generated Analytics Marketing 111

CXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”.

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Thought Leadership eBook User-Generated CRM 96

CXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Each of these examples brings people closer to using your product. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing.

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Thought Leadership Real Estate Entertainment Education 76

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

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Inbound Marketing Marketing Strategy CMO Whitepaper 99

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Content curation can help brands develop thought leadership and add diverse perspectives. Links to articles or ebooks? It offers how-to guides, product reviews, and original research.

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Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

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eBook Promotion User-Generated Inbound Marketing 142

Orbit Media Studios

SEPTEMBER 20, 2022

” Guides and ebooks are also a common format for content (43%) and around one in four bloggers use gates, requiring blog readers to enter an email address to get access to the second piece of content, usually that guide or ebook, often called a “lead magnet.”. Content marketers who cover the news are running publications.

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Adobe Experience Cloud Blog

MARCH 23, 2016

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. And who is better positioned to take advantage of these innovations than content marketers—the marketers who publish content in all forms?

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Thought Leadership Whitepaper Inbound Marketing eBook 91

Adobe Experience Cloud Blog

MAY 9, 2014

Or even better, let’s get them applauding for our products… Why settle for buyers when you could have best friends? You may already score and segment your database based on title, company, industry, or product interest – why not “segment” them by relationship progression as well? Forget that. Everyone needs something.

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Digital Marketing Thought Leadership Inbound Marketing eBook 134

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign.

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Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Director of Marketing, to teach you everything you need to know about delivering relevant content.

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Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Some Examples.

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Whitepaper Thought Leadership eBook SEO 134

Hubspot Marketing

FEBRUARY 3, 2023

Use it to keep a running list of ideas, take notes, store inspiring articles or ebooks, or plan your editorial and social media publishing calendars. As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter.

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eBook User-Generated Whitepaper Thought Leadership 116