Adobe Experience Cloud Blog
JULY 31, 2015
In particular, marketing automation helps to automate the ABCDEs of engagement marketing, enabling marketers to connect with people: A s individuals, B ased on what they do, C ontinuously over time, D irected towards an outcome, and E verywhere they are. See, ABCDE!
Adobe Experience Cloud Blog
JUNE 3, 2015
Let’s take a look at some ways to consider structuring your marketing and sales teams for success. And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles. How does your marketing team work with sales?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
FEBRUARY 15, 2017
How are those customers using your product or service; in other words, is there a product-market fit? Ultimately, your goal should be to establish the total addressable market (TAM), or total available market, which is essentially the revenue opportunity available for your product or service.
Adobe Experience Cloud Blog
MAY 19, 2014
Jon Miller, VP of Product Marketing and Co-Founder of Marketo, and Mike Telem, VP of Product Marketing for Real-Time Personalization at Marketo, discuss how websites can become as customized and targeted as emails have become today. Trust: Webinars, Materials, eBooks. Modern Marketing' Like: Social Media.
Adobe Experience Cloud Blog
MARCH 6, 2014
In other words, they harm sales productivity. You can learn more about this in our new ebook, The Dangers of a “Good Enough” Marketing Automation Solution. So how do you know you’re dealing with a tool that will help your sales productivity? Marketing Automation Sales' Namely, me.
Marketing Insider Group
JULY 14, 2020
Surprisingly, Coca-Cola recently halted ad spend, with a statement from the CEO that, “There is limited effectiveness to brand marketing.” Their brand message has been about the product. Product marketing is the old guard. It’s all about the product and not the user. We don’t.
Adobe Experience Cloud Blog
APRIL 25, 2018
To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team. When did sales last have a call with this prospect, and what should I send them next?”
Expert insights. Personalized for you.
134 
Let's personalize your content