eBook Shoppers Video Marketing 
Hubspot Marketing
MARCH 25, 2021
To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. In the next year, consider a mix of content marketing that includes blogging. Not sure how to persuade shoppers with your blog posts?
Girl Power Marketing
FEBRUARY 1, 2023
Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time.
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Hubspot Marketing
MAY 7, 2020
We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one. How Content Marketing Evolved in the Past Decade. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Video is inherently engaging.
Rock Content
SEPTEMBER 24, 2015
According to Axonn Research, 70 percent of consumers view brands in a more positive light when presented by branded video content they enjoy. Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful.
Marketing Insider Group
FEBRUARY 5, 2024
DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.
Neil Patel
JANUARY 8, 2021
Roughly 50 percent of shoppers use online videos to decide between different products. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Here’s an example from one of my own videos. Let’s get started. YouTube Audit Phase 1: Analyze Your KPI Performance.
Marketing Insider Group
SEPTEMBER 14, 2020
HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Optinmonster).
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