13 Marketing Tactics to Boost Your Event ROI
Adobe Experience Cloud Blog
OCTOBER 5, 2017
Use your inside sales people or a B2B telemarketing service to follow up on the phone. Also, you may need to create content for follow-up fodder, such as ebooks, webinars, direct mail pieces, and demonstrations which will create additional touchpoints for your prospects but more work for you on the front end. Make It Easy.
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