Jeff Bullas
DECEMBER 2, 2022
In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 billion social media users. Why it matters. Social media made a promise to the world. That promise was access to a worldwide audience of billions. An audience that could change your life and grow your business without having to pay for attention.
Hubspot Marketing
DECEMBER 2, 2022
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post. Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece.
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Search Engine Roundtable
DECEMBER 2, 2022
It has now been 19 years that I've been writing on this site, covering what you - the search marketers are talking about from within the search community. Today marks the 19th anniversary of the Search Engine Roundtable.
Hubspot Marketing
DECEMBER 2, 2022
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
DECEMBER 2, 2022
Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content moderation, account suspensions, and other issues.
Search Engine Roundtable
DECEMBER 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today is the 19th year anniversary of this site.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
DECEMBER 2, 2022
Google's John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not such a big deal for Google SEO or ranking purposes.
Martech
DECEMBER 2, 2022
When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options. Think long and hard about what you’re getting into.
Search Engine Roundtable
DECEMBER 2, 2022
A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll showed 40% said domain age is a significant ranking factor in Google, 26% said no, it is not. The rest of the responses, 33%, said it depends.
Martech
DECEMBER 2, 2022
This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
DECEMBER 2, 2022
Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who asked said on one day they see their page indexed, the next it is gone, then it comes back - is there an index rotation?
Martech
DECEMBER 2, 2022
Elon Musk announced Friday, by tweet of course, that the account of Kanye West, now known as Ye, has been suspended. Whether or not the suspension is temporary was not clear. This followed a now-deleted tweet from the rapper reported to have contained an image of a swastika inside a Star of David. According to the Twitter CEO, the post infringed the platform’s rule against incitement to violence, thus indicating that there are boundaries to free speech even under the new Twitter regime.
Search Engine Land
DECEMBER 2, 2022
If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should be creating video ads for your brand. Video ads are more engaging than traditional ads Video ads reach a larger audience than traditional ads Video is an effective way to communicate your b
Content Marketing Institute
DECEMBER 2, 2022
Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it).
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
DECEMBER 2, 2022
Search marketing continues to be a rapidly evolving space. . There is a great demand for search marketing talent – specifically for people with subject matter expertise. . I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” . But is this true? What does it take to be a subject matter expert?
Search Engine Roundtable
DECEMBER 2, 2022
Google Search is showing and maybe testing news and top stories related boxes with a headline that says "maps on this topic." Also, Google can also know what publications you are subscribed to and show you "from your subscriptions" content as well.
Search Engine Journal
DECEMBER 2, 2022
Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 2, 2022
Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report in Google Search Console. Google said links.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
DECEMBER 2, 2022
If you’re hosting an upcoming writers’ conference, you need to make it stand out so that you get a large audience at the event.
Search Engine Roundtable
DECEMBER 2, 2022
In the new Google Business Profile manager, in Google Search, when you go to the option to remove your Google Business Profile from Google, Google will show you that you can download all of that content locally to your computer.
Econsultancy
DECEMBER 2, 2022
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50). Sixty nine percent of respondents agreed that 2023 budgets are under heavy scrutiny.
Social Media Examiner
DECEMBER 2, 2022
Are you planning an NFT project? Wondering what you need to know before you get underway? In this article, you’ll discover what you should think about before starting an NFT project. What Can an NFT Project Do for You? If you launch and sustain a successful NFT project, you can amass a massive community that […]. The post What to Consider Before Starting an NFT Project appeared first on Social Media Examiner.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketer
DECEMBER 2, 2022
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble , and Verizon have been victims of ad fraud in recent years.
CMO Network
DECEMBER 2, 2022
Want to avoid awkward in-person greetings events and conferences? Non-verbal communication expert Vanessa Van Edwards explains what to do.
CMO Network
DECEMBER 2, 2022
Regal.io's technology is the future for CRM and I can't wait until it expands into B2B sales.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Fractional CMO
DECEMBER 2, 2022
Search Engine Land
DECEMBER 2, 2022
Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. Why? People love to watch videos. No matter what type of business you have, videos can help you sell more products or services.
Litmus
DECEMBER 2, 2022
November is one of the busiest months when it comes to the inbox. With lots of retailers sending lots of emails about their Black Friday and Cyber Monday sales, you can easily get bogged down by the noise! This is why it’s important for marketers to pull out all the stops to ensure that their emails cut through the noise. Here are the emails that stood out to us during this busy month: Hunter. &pizza.
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