Search Engine Land

JUNE 11, 2023

Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live. What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option.

SEO 138

SEO 138

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. An example is the imitation of President Joe Biden’s voice during his State of the Union address.

Entertainment 97

Entertainment User-Generated Law Health 97

Practical eCommerce - Marketing

JUNE 11, 2023

Broad match keyword types, once shunned by many advertisers, facilitate Google Ads' automation and machine learning. The post Reassessing Google Ads’ Broad Match appeared first on Practical Ecommerce.

eCommerce 86

eCommerce Advertising Advertisers 86

CMO Network

JUNE 11, 2023

What does an entrepreneurial senior in the middle of final exams do? If he’s customer-focused, he stays up all night studying and doing pickups himself.

Customer 82

Customer CMO 82

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Rock Content

JUNE 11, 2023

Social media platforms are essential tools for every single business that wants to reach its target audience. Millions of businesses around the world use platforms such as Reddit, Facebook, YouTube, Twitter, and TikTok to promote their products. Even so, there’s one very popular platform that doesn’t get nearly as much use as it could. Reddit has more than 430 million active users per month , and it falls among the 15 most popular global social media platforms.

Affiliate Marketing 71

Affiliate Marketing User-Generated Marketing Marketers 71