yorCMO
MAY 5, 2023
n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.
CMO Network
MAY 5, 2023
One day in the future the smartphone will be replaced. What could that look like? How could that happen? There is a future ahead of us that includes different access points other than our cell phones and that future will impact all of us and most of the business world as well.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
MAY 5, 2023
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns. 15 Essential Product Marketing Books 1.
Martech
MAY 5, 2023
See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
MAY 5, 2023
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into the relationship between SEO and brand building and how they benefit your business. 1.
Martech
MAY 5, 2023
Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is around the corner, but it will likely be exciting. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 5, 2023
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?
Search Engine Land
MAY 5, 2023
Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask one person. Ask many. Pull from the power of the crowd. To do that, consider creating polls and surveys – and then use the information you glean from them to create great content. Here’s why and how. Why polls and surveys are valuable information sources for content marketing First, why should you conduct polls and surveys?
Social Media Examiner
MAY 5, 2023
Are you thinking of launching an NFT project? Do you wish there was an easy way to get started, without working with developers? In this article, you’ll learn NFT business models and a tool that makes it simple to mint NFTs. What NFT Technology Makes Possible for Businesses and Creators Blockchain technology and NFTs unlock […] The post NFTs Made Easy: Manifold.xyz appeared first on Social Media Examiner.
Rock Content
MAY 5, 2023
When visitors land on your site , they get all the value that you’ve offered; reliable information, engaging content, an attractive customer interface, and a way to contact you in case they want more information. A website is how you communicate your value proposition to your customers. But isn’t communication a two-way street? What are you getting out of this interaction between your website and your traffic?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Lynton Web
MAY 5, 2023
A child theme is a copy of an original theme (whether it’s from the HubSpot Asset Marketplace or custom created for your portal) that allows you to edit a theme without changing the original. It’s a great way to create multiple branded versions of a theme if you have different brands in your portal. If you're using marketplace theme, a child theme allows you to edit files and add custom code while still allowing you to receive updates from the theme author.
Exposure Ninja
MAY 5, 2023
Expert + AI = NINJA Today we’re proud to announce Exposure Ninja is becoming an AI-integrated digital agency, helping our clients grow faster using generative AI. AI is a transformational technology and has become the stated top priority for the biggest names in tech, who have made it their goal to revolutionise the world of digital marketing with it.
Expert insights. Personalized for you.
88 
Let's personalize your content