Content Marketing Institute
APRIL 28, 2022
Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.
CopyBlogger
APRIL 28, 2022
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.
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Content Marketing Institute
APRIL 28, 2022
Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company.
Buffer Marketing
APRIL 28, 2022
If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regu
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
APRIL 28, 2022
“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.” Part of
Search Engine Land
APRIL 28, 2022
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss. Please visit Search Engine Land for the full article.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
APRIL 28, 2022
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text. Please visit Search Engine Land for the full article.
Martech
APRIL 28, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, don’t forget to laugh today. Hunches get a bad rap in our data-driven world of marketing.
Search Engine Journal
APRIL 28, 2022
Please welcome Amanda Zantal-Wiener to Search Engine Journal! Our new Editor-in-Chief will oversee the editorial team as we grow our team, brand, and content. The post Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener appeared first on Search Engine Journal.
Martech
APRIL 28, 2022
I recently moved away from a city where I had lived for over 20 years. I think I felt it would be no different than when I went off to college, easily adapting to my new life and easily making new friends. However, moving when you’re 20 and moving when you’re 50 are radically different things and I have been looking for creative ways to connect with the close friends and colleagues I left behind.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Quikly
APRIL 28, 2022
Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.
Martech
APRIL 28, 2022
Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% the previous year. The report cited higher expectations and more advanced attribution analyses as the primary culprits.
Search Engine Journal
APRIL 28, 2022
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022. The post Google Ads Implements 3-Strike Policy Rule appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 28, 2022
Starting about an hour or two ago Google dropped the average position metric filter from the Google Search Console performance report. This seems to be a bug and Google's Daniel Waisberg is looking into the issue. Do not panic, I really think this will come back soon.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
APRIL 28, 2022
Advance your SEO career with the help of your mentor. From avoiding common mistakes to setting schedules, here are the best practices to follow. The post Tips For Creating A Successful SEO Mentorship appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 28, 2022
Google is now letting you make a request to remove personally identifiable information (PII) from Google Search. This includes information such as phone number, email address, or physical address, login credentials and more found in Google Search.
Search Engine Journal
APRIL 28, 2022
Product-led organizations might not prioritize SEO initiatives. Take the first steps toward your enterprise fully investing in your SEO team objectives with these 7 tips. The post Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 28, 2022
The other day Gianluca Fiorelli posted on Twitter that he felt Google was taking content from third party sites and placing that content on in the Google Search knowledge panels but sourcing itself, Google, as the author of that content and not the site it is sourcing it from. Well, Google said that is not true, that it is the other way around.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 28, 2022
Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second. The post Cloudflare Names OVH and Hetzner as Origins of DDOS Attack appeared first on Search Engine Journal.
Search Engine Land
APRIL 28, 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents. Please visit Search Engine Land for the full article.
Digital Marketer
APRIL 28, 2022
Here are five examples of graphics that you SHOULD NOT include in any of your email marketing campaigns. Trust us, we’ve made plenty of email marketing mistakes. We found this out the hard way so that you don’t have to. Avoid Using Graphics That Don’t Fit Your Brand Colors. It may sometimes be a little tempting to use just any eye-catching image. While it may catch an eye (or two), it won’t keep the subscriber engaged long-term.
Search Engine Roundtable
APRIL 28, 2022
Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go into place on June 26, 2022.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
APRIL 28, 2022
Marketing leaders have different opinions on the best frameworks that drive growth according to a new study from MMA Global. Join the debate and hear from CMOs of CVS Health, Campbell's and Reckitt.
Search Engine Roundtable
APRIL 28, 2022
Google has recently changed how it shows what edits or updates were made to a Google Business Profile listing in Google Search and Google Maps. Prior, Google four different types of colored label notifications for edits, now it only has two. It now only shows data replaced by Google in blue and no updates from Google in black or white.
Search Engine Land
APRIL 28, 2022
The company announced several inventive new features during its Elevate 2022 event. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 28, 2022
In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse. The post Zuckerberg Highlights Meta’s Future appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Kuno Creative
APRIL 28, 2022
While the world was preoccupied with lockdowns, baking bread from scratch and enormous cultural shifts like working from home, the business world saw some notable mergers and acquisitions. Salesforce acquired Slack. T-Mobile acquired Sprint. Morgan Stanley acquired E-Trade. And the list goes on. Developing a strategy for marketing after a merger or acquisition can be a leader's greatest challenge and biggest opportunity.
Scoop.it!
APRIL 28, 2022
Digital marketing is a broad and ever-growing industry. Nowadays, even the smallest tasks are done through the internet. Screens of all sizes have become a key part of our day-to-day lives. Businesses are adapting to this, and digital marketing jobs are everywhere. Different skills are now prioritised, including content writing and content curation.
Search Engine Roundtable
APRIL 28, 2022
Google has released version 10.1 of the Google Ads API, which is an update from the major release of version 10 from early February 2022. The big additions in v10.1 include the addition of discover campaigns, campaign groups, local service campaigns and more.
Digital Marketer
APRIL 28, 2022
We’ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy. The Self-Interest Email Subject Line. These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email. Self-interest subject lines also help pre-qualify openers by giving them a clue about your email’s body content.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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