Aspiration Marketing

AUGUST 9, 2022

See how this was done? No? Well, read on and we’ll tell you what it was about that headline that made you want to click through to read this article.

Inbound Marketing 231

Inbound Marketing Marketing Strategy Content Marketing Marketing 231

Search Engine Journal

AUGUST 9, 2022

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.

Marketing Strategy 135

Marketing Strategy Content Marketing Marketing Marketers 135

Practical eCommerce - Marketing

AUGUST 9, 2022

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce.

Content Marketing 124

Content Marketing eCommerce Marketing Marketers 124

Search Engine Journal

AUGUST 9, 2022

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

CopyBlogger

AUGUST 9, 2022

I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading. The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger.

Content Marketing 121

Content Marketing Marketing Marketers 121

Search Engine Roundtable

AUGUST 9, 2022

Last night, Google suffered a pretty big outage with Google Search that is still lingering through this morning. It seemed to be larger than just an outage because there are tons of complaints about indexing issues, pages dropping out of the index, and super poor quality and dated search results being shown in Google this morning.

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Search Engine Roundtable

AUGUST 9, 2022

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was in beta but now it is available to everyone.

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Martech

AUGUST 9, 2022

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.

Digital Marketing 111

Digital Marketing Promotion Customer Branding 111

Content Marketing Institute

AUGUST 9, 2022

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption.

Marketing 107

Marketing Marketers 107

Martech

AUGUST 9, 2022

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Co

Branding 111

Branding Performance Marketing Marketing Marketers 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

CMO Network

AUGUST 9, 2022

For many companies, NPS is the Holy Grail of CX metrics: the ultimate number that determines whether or not they are succeeding. Now, United flight attendants are turning that metric back on the company as a way to give brutal real-time feedback and remind management that they are customers too.

Management 98

Management Customer CMO 98

Martech

AUGUST 9, 2022

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey.

Customer Journey 109

Customer Journey Customer Digital Marketing Management 109

AWeber

AUGUST 9, 2022

It’s no secret that an email list is one of the most valuable assets your business can have. But how do you build a list without spending a fortune on paid ads? And perhaps even more important: how do you get those subscribers to open, click on and forward the messages that you send? In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate.

eCommerce 100

eCommerce Energy Market Trends Branding 100

Quikly

AUGUST 9, 2022

If you’re anything like us, once you learned about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.

Marketing 98

Marketing Marketers Branding Social Media Marketing 98

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

AUGUST 9, 2022

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO & Graphic Design Can Become A Dream Team appeared first on Search Engine Journal.

SEO 97

SEO 97

Search Engine Roundtable

AUGUST 9, 2022

Google may be displaying more people also ask rich results and showing fewer FAQ rich results. Semrush and RankRanger are reporting that there are big swings in some rich results and how often they are showing.

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Search Engine Journal

AUGUST 9, 2022

Save time and lower conversion costs with Google Ad Customizers. Here's how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The How & Why appeared first on Search Engine Journal.

Customer 84

Customer 84

Search Engine Roundtable

AUGUST 9, 2022

Google has quietly updated its product structured data document to specify that the GTIN value must be presented is in numerical form. Google said it does not support the URL form for GTINs.

Product 81

Product 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

AUGUST 9, 2022

Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.

eBook 80

eBook SEO 80

Zumvu

AUGUST 9, 2022

Crowdfunding is a way to raise money from a large number of people who pool their resources and invest in a project.

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Kuno Creative

AUGUST 9, 2022

Transitions in life, whether business or personal, can be tricky to navigate – even if it’s a change you’re excited about. When you start working with a new inbound marketing agency, it can seem like there are so many moving parts and to-dos. There are workflows to become familiar with, relationships to build and expectations to be met. The first step to a successful partnership with a marketing agency is finding the right fit.

Inbound Marketing 78

Inbound Marketing Marketing Marketers 78

Search Engine Roundtable

AUGUST 9, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Six & Flow

AUGUST 9, 2022

Learning and development should be more than just a program, it needs to be part of an organisation's culture.

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Search Engine Roundtable

AUGUST 9, 2022

Google has revised the emails they are sending Local Service Ads advertisers with a new email that says "Weekly recap | See how your ads did this week.

Advertising 76

Advertising Advertisers 76

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email. What is social proof?

Email Marketing 68

Email Marketing User-Generated Shoppers Customer loyalty 68

David Meerman Scott

AUGUST 9, 2022

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.

Branding 57

Branding 57

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

yorCMO

AUGUST 9, 2022

Some people can lead with an iron fist and be respected. Others trying to lead this way will hear a cacophony of grumbling and complaining rise from the ranks. Some can lead in a softer, more introverted way. But others who do that will start to feel like they’re herding cats. The post The Qualities That Make A Good Leader appeared first on yorCMO.

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Set Up

AUGUST 9, 2022

Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board.

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

Use Insider

AUGUST 9, 2022

Looking back to Cyber Monday 2021. Statistics show that US retailers raked in $62 billion in just online sales during Cyber Week 2021. Consumers spent $10.7 billion on Cyber Monday alone, down by 1.4% compared to 2020. However, it was also found that the AOV (Average Order Value) increased by 13.9% on Cyber Monday, indicating the purchase of big-ticket items.

Shoppers 52

Shoppers Price Retail Shipping 52

Welcome Software

AUGUST 9, 2022

Marketing has come a long way. Two hundred years ago, a marketing trend would have been to use the town crier. Today, aside from word of mouth, there are print and digital methods to reach customers. So, what online marketing trends are worth a look at in 2022? Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding