Martech
FEBRUARY 14, 2025
Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.
Hubspot Marketing
FEBRUARY 14, 2025
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success.
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Martech
FEBRUARY 14, 2025
Targets decision to scale back its diversity, equity and inclusion (DEI) initiatives including its flagship Belonging at the Bullseye program feels like the ultimate irony. A company that built its reputation as a champion of inclusivity is now reversing course, signaling that those values were conditional. The challenge of mixed messaging For years, Target branded itself as a leader in inclusivity, launching programs to promote career growth for Black employees, elevate Black-owned businesses
Hootsuite
FEBRUARY 14, 2025
The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time , click-through rate (CTR) , satisfaction surveys , and viewing habits across different devices and times of day. The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
FEBRUARY 14, 2025
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, Ill end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, its not only my own time management and capacity that I need to consider.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 14, 2025
The January release for Adobe Marketo Engage unveiled a new email designer with the promise to improve productivity and efficiency. Lets take a look at the feature updates and deprecations for Markeo from January 2025. New email designer The new, powerful and enhanced email designer is stealing the show since its release and its making no-code email competitors cringe.
Practical eCommerce - Marketing
FEBRUARY 14, 2025
Matthew Gattozzi, the founder of Goodo Studios, realizes creativity and AI-driven efficiency often conflict. The post AI Won’t Replace Creativity, Says Studio Founder appeared first on Practical Ecommerce.
Martech
FEBRUARY 14, 2025
Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale.
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