Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Advertising 123

Advertising Advertisers Marketers Marketing 123

Content Marketing Institute

JUNE 7, 2024

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Branding 119

Branding Marketers Marketing 119

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.

Advertisers 120

Advertisers Advertising Place Product 120

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

Marketers 120

Marketers Marketing Advertising Advertisers 120

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Land

JUNE 7, 2024

Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers need to be aware of. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better manage and monitor the performance of campaigns. It’s also important to be aware of these changes so as to take full advantage of new capabilities while avoiding disruptions from deprecated features or policy changes.

Advertising 101

Advertising Advertisers Management Product 101

Martech

JUNE 7, 2024

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.

User-Generated 112

User-Generated Product Marketers Marketing 112

Search Engine Land

JUNE 7, 2024

If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the tactic of the week, like using generative AI or large language models (LLMs) without investigating their viability or whether they match your strategy and business – it will probably come back to bite you. The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek.

User-Generated 90

User-Generated Marketing Mix SEO Branding 90

Rock Content

JUNE 7, 2024

Thorough search engine optimization (SEO) is a must when it comes to streamlining any site. But it’s just as important to tailor your strategy with your platform of choice in mind. Effectively optimizing a Shopify site requires a full understanding of how Shopify SEO differs from other types. In this comprehensive guide, we’ll go over everything you need to know to help your Shopify store rank well.

SEO 52

SEO eCommerce User-Generated Analytics 52

Search Engine Land

JUNE 7, 2024

For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates , changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself really struggling to retain focus.

SEO 75

SEO Energy Product Search Marketers 75

Lusha

JUNE 7, 2024

Are you launching a new product or service? A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. Whether you’re a startup or an established enterprise, a GTM strategy aligns your entire organization towards a common goal: successfully launching and scaling your offering.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Six & Flow

JUNE 7, 2024

Learn how RevOps helps optimise technologies by streamlining processes, enhancing data utilisation, and fostering collaboration effectively.

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