Fri.Apr 18, 2025

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4 pitfalls of digital transformations and how to avoid them

Martech

Digital transformation has reached near-universal adoption but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, failure rates remain stubbornly high estimates range from 70% to 88%. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digit

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We Updated Our Dependent Stipend For The First Time In 8 Years, Here’s What Changed

Buffer Marketing

If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016.  Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and supporting family members.

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The skills marketers need in 2025 and beyond

Martech

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. The report is based on a survey of more than 1,200 marketers, more than 450 job postings and interviews with industry experts.

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Best Vibe Coding Tools to Use in 2025

Zumvu

Vibe coding is transforming digital production, no matter what you do as an artist, musician, or hobbyist coder. Let's explore what vibe coding is, why it's important, and some great tools to improve your next project.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Harness the Instagram Reels Algorithm to Go Viral

SocialPilot

Instagram Reels is a fantastic opportunity for creators. Its one of the hottest features on the platform and a way to supercharge your Instagram growth. Reels is a direct competitor to TikTok and targets the same type of content – short-form video. Recent statistics show that while emerging TikTok influencers earned around 18% more engagement than influencers on other platforms, Reels outpace other Instagram content by 22% in terms of engagement rates.

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