Sun.Sep 11, 2022

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Taking 2022 by storm

Welcome Software

This year, we bet big on reimagining the marketing experience. The industry took note. We’re honored to have earned two leadership recognitions for Welcome in 2022, along with several other accolades for the rest of the Optimizely suite. For the fifth year in a row, Gartner named us a leader in its Magic Quadrant for Content Marketing Platforms.

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The CMP as a creative tool

Welcome Software

Here's a truth that people don't talk about much: when it comes to content, nothing is really new. Everything is, in some way, a combination of other things. When we innovate with content, we’re just drawing on our experiences and some reservoir of ideas and putting them together in new ways. (Related: watch Everything is a Remix sometime.) To enable and optimize this, your organization needs a collection system for ideas.

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An introduction to experimentation for marketers

Welcome Software

We all know the web is evolving at breath-taking speed. But with Optimizely, the world’s fastest experimentation platform, your brand can keep up the pace – and even start to set it. That’s because we accelerate the entire process of creating high-performance experiences based on powerful customer insights. Two million experiments and counting Behind every great digital experience there’s a great digital experiment.

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Build your ideal Opticon agenda

Welcome Software

Opticon is fast approaching. Your best chance to learn how to create optimal digital experiences for your customers will be here sooner than you think. Building your ideal Opticon agenda ahead of time empowers you to make the most of the event and all it has to offer. The digital future might seem uncertain, but your time at Opticon should be anything but!

Product 40
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Google Cloud and Optimizely Experimentation Suite - a match made for Optimization

Welcome Software

Optimizely, founded in 2012, has been delivering tools and support for topnotch brands to build cultures of experimentation, servicing both client-side testing (Web Experimentation) or browser-based testing, and server-side testing (Full Stack) or SDK-based testing for progressive rollouts and feature flagging. Being one of the only companies that serves as an industry leader in both types of testing tools, we maintain the responsibility to supply a reliable service for our customers to get inst

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Episode 25: Fun with Feature Flags

Welcome Software

Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Again, Opticon 2022 registration is still open, so if you haven’t already, be sure to get your tickets now at optimizely.com/opticon and hope to see you there!

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article thumbnail

Taking 2022 by storm

Welcome Software

This year, we bet big on reimagining the marketing experience. The industry took note. We’re honored to have earned two leadership recognitions for Welcome in 2022, along with several other accolades for the rest of the Optimizely suite. For the fifth year in a row, Gartner named us a leader in its Magic Quadrant for Content Marketing Platforms.

article thumbnail

The CMP as a creative tool

Welcome Software

Here's a truth that people don't talk about much: when it comes to content, nothing is really new. Everything is, in some way, a combination of other things. When we innovate with content, we’re just drawing on our experiences and some reservoir of ideas and putting them together in new ways. (Related: watch Everything is a Remix sometime.). To enable and optimize this, your organization needs a collection system for ideas.

article thumbnail

An introduction to experimentation for marketers

Welcome Software

We all know the web is evolving at breath-taking speed. But with Optimizely, the world’s fastest experimentation platform, your brand can keep up the pace – and even start to set it. That’s because we accelerate the entire process of creating high-performance experiences based on powerful customer insights. Two million experiments and counting.

article thumbnail

Build your ideal Opticon agenda

Welcome Software

Opticon is fast approaching. Your best chance to learn how to create optimal digital experiences for your customers will be here sooner than you think. Building your ideal Opticon agenda ahead of time empowers you to make the most of the event and all it has to offer. The digital future might seem uncertain, but your time at Opticon should be anything but!

Product 40
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google Cloud and Optimizely Experimentation Suite - a match made for Optimization

Welcome Software

Optimizely, founded in 2012, has been delivering tools and support for topnotch brands to build cultures of experimentation, servicing both client-side testing (Web Experimentation) or browser-based testing, and server-side testing (Full Stack) or SDK-based testing for progressive rollouts and feature flagging. Being one of the only companies that serves as an industry leader in both types of testing tools, we maintain the responsibility to supply a reliable service for our customers to get inst

article thumbnail

Episode 25: Fun with Feature Flags

Welcome Software

Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Again, Opticon 2022 registration is still open, so if you haven’t already, be sure to get your tickets now at optimizely.com/opticon and hope to see you there!

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A memo to the lone rangers of experimentation

Welcome Software

Are you a lone ranger of experimentation?  . The sole person at your company who uses A/B testing & CRO tools such as Optimizely, Adobe Test & Target, VWO or Google Optimize? OR do people think of you as: a jack-of-all-trades regarding project management, user experience, marketing analytics and content management? a “technologist”, even though you work in marketing?