Sat.May 11, 2024

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How To Boost Your Social Media Engagement

SocialPilot

Businesses tend to behave in two ways when it comes to social media engagement. Either they are passersby – Businesses who grab the mic, shoutout their new products, boast their new content, and disappear from the platform just to be seen again on some fortnight – or, the ones who stay put, and engage with their audience, maintain discussions and create authentic interactions.

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What Is HubSpot's HubDB and What Can You Use It For?

Lynton Web

Are you looking to supercharge your HubSpot-powered website with dynamic, personalized content? Look no further than HubDB, HubSpot's robust relational database that can take your online presence to the next level. In this comprehensive guide , we'll explore HubDB's features, benefits, and practical applications to help you unlock its full potential.

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Weekend Favs May 11

Duct Tape Marketing

Weekend Favs May 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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How to Calculate Your Customer Acquisition Cost (CAC)

Rock Content

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.