Adobe Experience Cloud Blog

JUNE 29, 2009

Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? And if not, should they be kept apart, or can they truly work in unison?         I think the separation of email and social media started a few years ago when every email began with Forward to a Friend written above the emails

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Adobe Experience Cloud Blog

JUNE 9, 2009

Years ago a successful sales representative knew how to optimize their time by ‘reading’ their prospects.   A quick phone call would be made to colder opportunities, while a day would be spent golfing with a good bet.   The key to the salesperson’s success was interpreting the signals of their prospect, allowing them to focus their time when it was needed most, at pivotal moments during the buying process with those most likely to buy.   But then things changed, as buyers start

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Adobe Experience Cloud Blog

JUNE 3, 2009

There is a great set of books from Don Norman called " The Design of Everyday Things " and " Emotional Design ". They not only help in the development of a product but also in the marketing. People often buy products based on emotional (not logical) reasons including three key behaviors: visceral, behavioral, and reflective processing. "Visceral design refers primarily to that initial impact, to its appearance.

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Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is co-founder of CSO Insights , an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness. Barry is also a member of the Marketo Board of Advisors.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   You will know you are using Summer 09 because the image next to the Salesforce logo at the upper left of your screen will change from a frog to a sailboat.   Once you see this new image, the new features will be available to you.   The changes for marketing are diverse, spanning from report improvements to campaign functionality.   Release notes and details of the release c

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Adobe Experience Cloud Blog

JUNE 4, 2009

Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. Modern B2B Marketing is a new, technical, and constantly evolving way of marketing that allows for measurable campaigns results and has created the need for marketing ROI measurement. But while the way we are doing marketing is now quantifiable, it is also highly dependent on the creativity of those in the field.

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Adobe Experience Cloud Blog

JUNE 17, 2009

On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight.   The party was high energy and with filled some great spirits, snacks, and demos of the new product.   Phil Fernandez, President and CEO of Marketo, shared some thoughts during this fun night, talking about how Sales Insight came to fruition, explaining why so many customers were implementing these new fea

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Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.   For those, and as a wrap-up from the event, I wrote up

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Adobe Experience Cloud Blog

JUNE 2, 2009

Recently, I read an article about the Ten Small Business Lead Nurturing Tools. after a search on Twitter Search. I found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do.   It made me think how hard it must be for a small business to operate when having to use so many different systems.

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