Ann Handley
JUNE 18, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, or that Etsy shop that printed it on a baby onesie.
Diggity Marketing
JUNE 19, 2022
In reply to Ollie. Is it still up?
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Aspiration Marketing
JUNE 30, 2022
How well do you actually understand how pay-per-click (PPC) ad campaigns work? If you're like most business leaders, PPC ad campaigns are a little bit like sausage: the end results are excellent, but we're not really interested in how the thing gets made. This is why hiring an agency to manage your PPC campaigns is such a popular option; you can leave all that to an expert, focus on your core business, and enjoy the many benefits of well-managed PPC campaigns.
Dreamgrow
JUNE 18, 2022
Need a tool to create a unique WordPress site from scratch but don’t know how. Read more The post Elementor Review: Hype or Worth It in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hootsuite
JUNE 27, 2022
Without a doubt, GIFs are one of the greatest inventions to come out of the Internet. Used to convey every emotion and reaction imaginable, GIFs can be found on social media channels, landing pages, email campaigns, and instant messaging. Not sure how to make a GIF or why you’d want to? We’ve got you covered. Download your free pack of 72 customizable Instagram Stories templates now.
Hubspot Marketing
JUNE 24, 2022
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
Aspiration Marketing
JUNE 22, 2022
Pay-per-click (PPC) ads can be an incredibly powerful lead generation tool, so it's no wonder that the average SMB spends up to $120,000 per year on this tactic. That investment shouldn't come without a return!
Search Engine Journal
JUNE 16, 2022
These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO Resources & Conversations appeared first on Search Engine Journal.
Hootsuite
JUNE 20, 2022
Think you know your way around Facebook’s top business features and tools? Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. With 2.91 billion active monthly users (that’s 36.8% of the world’s population!), Facebook is still the largest social media platform. And since the average user spends 19.6 hours a month on Facebook, there are plenty of opportunities to get in front of your target audience.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JUNE 23, 2022
"Do you have any questions for me?" We've all been on the receiving end of that question in an interview. Ask the right ones and you'll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. Try them at your next interview and see how the conversation shifts in your favor.
Orbit Media Studios
JUNE 1, 2022
“Content marketing is a test of generosity. The company or person who gives away the most helpful, useful information wins.”. We’ve said that 100 times in articles and presentations. And it’s true. Educational content is the foundation of most content marketing programs. How-to articles are the basis for most blogs. Ask 1000 bloggers what they publish and most of them will tell you “how-to articles.”.
Sprout Social
JUNE 2, 2022
One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.
Aspiration Marketing
JUNE 24, 2022
After a growth-driven website redesign, you can't just "Set it and Forget It" anymore! In the "good old days," websites were relatively static. A company might spend many months--sometimes even a year or more--on a website redesign, get everything perfect (or what seemed perfect), and leave it alone for several years until it was time for a new look.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
JUNE 23, 2022
We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning. Seems like some sites hit by the May 2022 core update are seeing some big recoveries, many are not, and sites in general are reporting on big swings in the Google search results.
Hootsuite
JUNE 14, 2022
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration. When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. But how do you know which one to use? To help you out, we’ve compiled a list of hashtags below.
Hubspot Marketing
JUNE 17, 2022
Be honest, does your professional bio make a statement? If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started. Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.
CopyBlogger
JUNE 2, 2022
Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
JUNE 9, 2022
TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok.
David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
Search Engine Roundtable
JUNE 24, 2022
Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he said "pick something for your business, pick something for the long term.".
Hootsuite
JUNE 13, 2022
Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. But that’s not the only way you can measure share of voice.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hubspot Marketing
JUNE 7, 2022
Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.
Unbounce
JUNE 28, 2022
More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page.
Sprout Social
JUNE 2, 2022
For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Sometimes creative block —a barrier to inspiration caused by a variety of emotional, mental, physical or external factors—gets in the way and can leave you feeling frustrated rather than inspired.
Content Marketing Institute
JUNE 22, 2022
Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Roundtable
JUNE 10, 2022
Google's John Mueller was asked if there is an SEO benefit to hosting on a CDN, a content delivery network. The short answer is no, as long as your host is fast, then you are fine - there is no added benefit to hosting on a CDN.
Hootsuite
JUNE 9, 2022
No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. They’re super interactive, easy to create, and fun to take part in. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. And the more you know about your audience, the easier it is to determine what you should be doing for your brand.
Hubspot Marketing
JUNE 7, 2022
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action.
Search Engine Journal
JUNE 24, 2022
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here's why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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