Adobe Experience Cloud Blog
JANUARY 4, 2012
by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.
Marketing Insider Group
JANUARY 5, 2012
It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketi
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Duct Tape Marketing
JANUARY 5, 2012
How to Sell Anything Using Social Media This content from: Duct Tape Marketing. One of my predictions for 2012 is that more people will come to understand that you can indeed do business using social networks and, frankly, I’m already seeing it. There are couple reasons this. First off, people are getting more comfortable with social media and social behavior and the “social media is a pure engagement temple mentality” of some early adopters has faded.
Adobe Experience Cloud Blog
JANUARY 3, 2012
by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI. A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
JANUARY 25, 2012
by Jason Miller Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. How did we do it? We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Sticking with our Revenue Rockstar theme, we designed three limited edition “Marketing Rockstar” decals.
Adobe Experience Cloud Blog
JANUARY 16, 2012
by Maria Pergolino Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
JANUARY 18, 2012
by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.
Adobe Experience Cloud Blog
JANUARY 5, 2012
by Jason Miller How do entrepreneurs feel about their small businesses in 2012? Things are looking up as 40% of small businesses reveal that they feel “optimistic” about their business prospects in the New Year, and for good reason. Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby.
Adobe Experience Cloud Blog
JANUARY 6, 2012
by Jason Miller Do you have a good marketing dashboard in place? Your marketing campaigns and programs generate a huge amount of data, and dashboards are perhaps the best way to visualize, understand, and provide insight into their performance. In order to create the perfect marketing dashboard, you need to determine the right number of metrics to best understand what is really going on with your data.
Adobe Experience Cloud Blog
JANUARY 9, 2012
by Maria Pergolino Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist, and even a philosopher. Einstein called Galileo the “father of modern science.” One of Galileo’s most important contributions to science was proving his theories through controlled experiments.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
JANUARY 13, 2012
by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo.
Adobe Experience Cloud Blog
JANUARY 12, 2012
by Jason Miller. If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year.
Adobe Experience Cloud Blog
JANUARY 24, 2012
by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. Director of Marketing at Ingenuity Systems as a guest blogger. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market.
Adobe Experience Cloud Blog
JANUARY 19, 2012
by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground. A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use.
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Adobe Experience Cloud Blog
JANUARY 31, 2012
by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. The value of a lead is relative. Most marketing departments would be more comfortable handing off a lead from sballmer@microsoft.com than one from anonymous@gmail.com.
Adobe Experience Cloud Blog
JANUARY 4, 2012
by Rick Siegfried It’s a new year, a clean slate, and a chance to review and tweak your daily processes. It’s a known tradition to declare a resolution to make significant changes to various aspects of your life, and the same holds true in a business environment. If you’re having trouble figuring out what should be your professional declaration of change, try looking at your personal life for inspiration.
Marketing Insider Group
JANUARY 3, 2012
It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories. But sometimes it’s not about what you need to start doing, it’s really about what you need to stop doing that is so important.
Marketing Insider Group
JANUARY 24, 2012
It used to be so easy. With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. But now, the consumer marketplace is fragmented almost beyond recognition. We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
JANUARY 27, 2012
This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. Only effective integrated marketing approaches can help us reach consumers when, where and how they want… I spoke Wednesday night to an amazing crowd at the Philadelphia Business Marketing Association (@ PhillyBMA ).
Marketing Insider Group
JANUARY 12, 2012
I’ve said many times before that the overwhelming majority of marketing activities are dreadfully unsuccessful. And now, after playing in the traditional marketing margins for years and chasing smaller and smaller response rates, many marketers are realizing that we have quite literally reached the point of no return with much of our outbound marketing.
Marketing Insider Group
JANUARY 10, 2012
I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. I mean, let’s face it: fear is a powerful force in the human mind. There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. The Euro zone will continue to implode, Iran will develop a nuke, The U.S. government will become insolvent and the world, as we know it, is going to end.
Marketing Insider Group
JANUARY 17, 2012
One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
JANUARY 19, 2012
Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. The largest estimates came late Tuesday from InMobi who estimated smart phone advertising revenues have increased by almost 500% and tablet advertising was up nearly 800% from a year ago. Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well.
Duct Tape Marketing
JANUARY 2, 2012
The Single Greatest Factor of Success in Business This content from: Duct Tape Marketing. There are so many important ideas and concepts in business. Things like strategy, purpose, and passion are integral to success, but none of it really matters without one ingredient – and that’s clarity. Image Derek Keats via Flickr CC. Clarity is that strong and unwavering sense that our daily choices are grounded in an authentic sense of purpose.
Duct Tape Marketing
JANUARY 16, 2012
5 Ways to Get Your Customers to Create Content For You This content from: Duct Tape Marketing. You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. But there’s one type of content that you may not be focused on and I happen to think it’s some of the most potent to be had – and that’s customer generated content.
Duct Tape Marketing
JANUARY 25, 2012
What Our Fears Are Here to Tell Us This content from: Duct Tape Marketing. I’m going to get a bit personal today, but I believe there’s a solid business context for the message. I was sitting around a dinner table with a number of colleagues, which in this case meant people speaking at the same event as me. Martin Lopatka via Flickr CC A couple of the folks were pretty engaged in a conversation about another speaker that was not present and suggested that he was a fraud.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
JANUARY 12, 2012
Google Search Plus Is Shaking Things Up a Bit This content from: Duct Tape Marketing. This week Google realigned it’s search results to officially add a feature that many had witnessed leaking into search results. The new functionality is potentially as important as the switch to Universal Search a few years ago. (I say potentially because Google seems to have a knack for live testing.).
Duct Tape Marketing
JANUARY 9, 2012
What Is Shared Culture This content from: Duct Tape Marketing. I wish I could give you a crisp definition of what the word culture, with regard to business, really means. It’s a tricky word that finds its way into most discussions regarding the workplace these days. Like so many things, it’s hard to describe, but you know it when you see it. The thing is, every business has a culture.
Duct Tape Marketing
JANUARY 27, 2012
How to Drive Sales Offline With Local Online Calls to Action This content from: Duct Tape Marketing. One of the real underutilized opportunities these days is to use your online presence to drive local offline sales. In order to do this you must think beyond the content aspects of your website and start to think about ways to tap local buying behavior and enable local buying tools.
Duct Tape Marketing
JANUARY 23, 2012
5 Ways to Use Other People’s Content in Your Marketing This content from: Duct Tape Marketing. You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle. While you do need to create your own content as the foundation for your total content and teaching strategy, you can – and should – supplement your content with that from other people.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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