Search Engine Journal

JUNE 9, 2019

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now.

Email Marketing 263

Email Marketing Marketing Marketers 263

Hubspot Marketing

JUNE 13, 2019

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

PR 135

PR SEO Analytics Price 135

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement.

Customer 133

Customer Thought Leadership Inbound Marketing B2C 133

Neil Patel

JUNE 11, 2019

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.

Content Marketing 112

Content Marketing Marketing Marketers Food 112

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

JUNE 11, 2019

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard. Continue reading → The post 38 Experts Share the Worst Content Marketing Advice appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Marketing Insider Group

JUNE 10, 2019

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their employees and turning them into employee advocates. Employee Engagement and Content Marketing Most […].

Marketing Strategy 108

Marketing Strategy Content Marketing Marketing Marketers 108

Bannerflow

JUNE 14, 2019

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting.

Advertising 73

Advertising Advertisers Place Branding 73

Content Marketing Institute

JUNE 10, 2019

More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them. Continue reading → The post 6 Instagram Mistakes That Keep Your Brand From Growing appeared first on Content Marketing Institute.

Branding 111

Branding Content Marketing Marketing Marketers 111

Marketing Insider Group

JUNE 11, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a high placement on SERPs than in […]. The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group.

Content Marketing 94

Content Marketing SEO Marketing Marketers 94

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Episode Transcript.

Copywriting 73

Copywriting Email Marketing Communications Marketing Strategy 73

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JUNE 12, 2019

How to Create a Successful Business Event written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rich Brooks. Podcast Transcript. Today on the podcast, I visit with Rich Brooks. He is the president of flyte new media and the founder of The Agents of Change conference and podcast. Brooks created the conference in Portland, Maine to build an event for digital marketers and to get flyte’s name out there as an industry leader.

Digital Marketing 78

Digital Marketing Management Marketing Marketers 78

Content Marketing Institute

JUNE 12, 2019

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading → The post 3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths) appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Marketing Insider Group

JUNE 11, 2019

Ice breakers have earned themselves a bit of a negative reputation in corporate events but they serve an important purpose. The best ice breaker ideas help your event attendees to warm up, network with each other, get to know the event facilitators, and they can create a memorable experience for everyone involved. Bad ice breakers […]. The post The Best Ice Breaker Ideas to Drive Engagement at Your Next Event appeared first on Marketing Insider Group.

Event Marketing 91

Event Marketing Marketing Marketers 91

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. New technologies have enabled marketers to gain fresh, unique insights into their audiences, and these insights have helped them create highly targeted campaigns that have a greater chance of engagement.

Customer 58

Customer Thought Leadership Inbound Marketing B2C 58

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Communications

Duct Tape Marketing

JUNE 11, 2019

Flex Your Curiosity Muscle to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Diana Kander. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I speak with Diana Kander. She is a New York Times best-selling author, entrepreneur, keynote speaker, and innovation consultant.

Marketing 76

Marketing Marketers 76

Content Marketing Institute

JUNE 13, 2019

What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles. Continue reading → The post The 7 Core Roles of a 2020 Content Marketing Team appeared first on Content Marketing Institute.

Content Marketing 105

Content Marketing Marketing Marketers 105

Marketing Insider Group

JUNE 10, 2019

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […].

Thought Leadership 89

Thought Leadership Communications Marketing Marketers 89

Zumvu

JUNE 11, 2019

Web design should be the main focus of anyone planning to launch their own website. Likewise, those who are already online should pay attention to the way their website is designed.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

JUNE 11, 2019

Transcript of Flex Your Curiosity Muscle to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Gusto: modern, easy payroll, benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll.

Promotion 61

Promotion Customer Retail Management 61

Content Marketing Institute

JUNE 14, 2019

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson. Continue reading → The post 5 Tips for Recruitment Marketing to Get Great Hires [Examples] appeared first on Content Marketing Institute.

Education 100

Education Marketing Marketers Content Marketing 100

Marketing Insider Group

JUNE 12, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates […]. The post How to Scale Your Account Based Marketing Efforts Faster appeared first on Marketing Insider Group.

Marketing 88

Marketing Marketers Marketing Strategy Customer 88

illumin

JUNE 14, 2019

Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion. As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below: Bagel Bites.

Advertising 69

Advertising Advertisers Place Branding 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

JUNE 8, 2019

Weekend Favs June 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Management 60

Management Marketing Marketers 60

Adobe Experience Cloud Blog

JUNE 14, 2019

Marketing metrics aren’t one-size-fits-all. For proof, look at how marketers track the effectiveness and ROI in traditional campaigns versus experiential efforts. Customers encounter a traditional campaign and react to it afterward, either through a purchase or detailed feedback. Meanwhile, experiential campaigns collect real-time feedback by observing audience reactions to design, content layout, flow, and other variables.

Traditional Marketing 134

Traditional Marketing Thought Leadership Food Place 134

Marketing Insider Group

JUNE 13, 2019

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little […]. The post Workfront CMO: How to Get Sales and Marketing Operating as One appeared first on Marketing Insider Group.

CMO 81

CMO Marketing Marketers Marketing Strategy 81

Hootsuite

JUNE 12, 2019

For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when it comes to analyzing social trends. Enter Simon Kemp. The founder of marketing strategy consultancy Kepios examines the activity behind the headlines.

Marketing Strategy 111

Marketing Strategy Advertising Advertisers Management 111

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JUNE 12, 2019

Transcript of How to Create a Successful Business Event written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You know what? Finding a short, relevant web address these days can be tough, but I have a solution, choose a.us domain. Reserve your.us web address today while they’re still available. Go to Launchwith.us , and use a promo code PODCAST for my special offer.

Digital Marketing 70

Digital Marketing Price Place CRM 70

Adobe Experience Cloud Blog

JUNE 10, 2019

Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be. Last year in the United Kingdom , senior traffic managers enjoyed a 28% increase in their annual salaries—bringing the average salary up to about $73,000.

Management 132

Management Thought Leadership Product Marketing 132

Litmus

JUNE 12, 2019

We’ve been fielding a lot of questions about the agendas for Litmus Live 2019. As you can imagine, it’s a lot of work to go through dozens and dozens of submissions from an incredibly smart group of email marketers. While it’s been a long time coming, we’re thrilled to release the (mostly complete) agendas for all three Litmus Live conferences this year!

Copywriting 49

Copywriting Email Marketing Education Analytics 49

Hubspot Marketing

JUNE 14, 2019

Are your users happy with your website, or are you simply assuming they are? Whether you're looking to improve the user experience on your website, increase your customer satisfaction , or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. Ultimately, knowledge is power. In this blog post, we'll take a look at some of the best WordPress plugins to collect user feedback on your website -- without the need for a developer. 1.

Price 132

Price Analytics CRM SEO 132

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Communications