Hubspot Marketing
MAY 31, 2019
These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it's true that they need to have input, marketers should have a seat at the table, as well.
Adobe Experience Cloud Blog
MAY 27, 2019
Think site security and performance are mutually exclusive? Think again. Having proper protections behind your site not only keeps it secure but also improves its reliability. The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. Organizations across industries and regions are becoming increasingly digital.
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Content Marketing Institute
MAY 30, 2019
If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education. Continue reading → The post 42 Popular Blogs Motivating Marketers appeared first on Content Marketing Institute.
Neil Patel
MAY 29, 2019
They say there are over 200 ranking factors in Google’s algorithm. But are you going to take the time to optimize your site for each and every single one of them? Well, you should… but you probably won’t. See, SEO has changed… it used to be that you could do a handful of things and rank well. Sadly, those days are gone. Now you have to do every little thing and do it well to dominate Google.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
MAY 30, 2019
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages.
Adobe Experience Cloud Blog
MAY 31, 2019
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 29, 2019
Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group.
Adams & Knight Marketing
MAY 28, 2019
Adams & Knight, a Connecticut-based integrated marketing agency, was recently awarded three Telly Awards for its video marketing work for financial services and healthcare clients. The Telly Awards recognize excellence in video and television across all screens. This year’s winners were chosen from more than 12,000 entries from 50 states and five continents by a council of more than 200 leading experts.
Duct Tape Marketing
MAY 28, 2019
Is Organic Social Media Marketing a Thing of the Past? written by John Jantsch read more at Duct Tape Marketing. The world of social media is constantly changing and evolving. What was an effective marketing strategy two years ago would not garner nearly the same level of success today, and in the past year we’ve seen marketers make a major push towards paid social media.
Content Marketing Institute
MAY 27, 2019
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading → The post 7 Triggers That Make People Want to Share Your Content appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
MAY 27, 2019
Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing. How can marketers possibly choose between all of them when the offerings are seemingly endless? While traditionally marketers have been known […].
Bannerflow
MAY 27, 2019
The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Click to enjoy the full webinar with Bannerflow Product Manager, Jared Lekkas, and Didit Co-founder and Chairman, Kevin Lee, or read the transcript below to get a taste of the strategies you can use to boost display advertising performance.
Duct Tape Marketing
MAY 28, 2019
How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing. Markeing Podcast with Laura Belgray. Podcast Transcript. There are at least 2,193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR).
Content Marketing Institute
MAY 28, 2019
If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable. Continue reading → The post 3 Tools to Energize Your Content Planning and Execution appeared first on Content Marketing Institute.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
MAY 28, 2019
You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand. How can you set up a content marketing budget that will stand up under scrutiny, bring in a hefty return on your investment, […]. The post 8 Tips to Set Up a Content Marketing Budget appeared first on Marketing Insider Group.
Litmus
MAY 31, 2019
In this episode of Delivering, we’ll take a look at an essential technique for email designers: the humble—but powerful—background image. Learn why background images matter, how to code them using a variety of techniques, and how those various methods compare across different email clients. This episode is a companion to our recently updated Ultimate Guide to Background Images in Email.
Duct Tape Marketing
MAY 29, 2019
How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neil Patel. Podcast Transcript. The word hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of getting hustled, as in a scam. Even today, its meaning can get lost in a work-all-day-and-night, Gary V kind of hustle. But I think there’s a middle ground—more like Charley Hustle—the player that prepares, works hard, and wins and loses with grace.
Content Marketing Institute
MAY 31, 2019
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. Continue reading → The post How Publishers Can Overcome the Content Marketing Paradox appeared first on Content Marketing Institute.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
MAY 28, 2019
“I’ll need that article in my inbox before you leave for the day.” “Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines rule our lives. From a young age, we are […]. The post Deadlines are the Greatest Source of Content Marketing Inspiration appeared first on Marketing Insider Group.
Litmus
MAY 31, 2019
Every time a new year of Litmus Live conferences rolls around, we get nostalgic at Litmus. We’ve seen so many amazing talks from dozens of talented email marketers, it’s almost overwhelming to think about. It also makes it hard to pick our favorite sessions from each year. What we have been able to do, though, is identify some major trends that impact email marketers.
Duct Tape Marketing
MAY 25, 2019
Weekend Favs May 25 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Adobe Experience Cloud Blog
MAY 31, 2019
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
MAY 30, 2019
Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. Brand management and demand generation leverage one another […].
Litmus
MAY 28, 2019
Given that we have team members based all over the globe, remote work is a big part of what we do. It’s a vital part of our company culture—it helps us hire the best people (no matter where they’re based), lets us keep a healthy work-life balance and be better parents , and empowers us to be more productive at work. . Still, there is just something special about being all together.
Duct Tape Marketing
MAY 29, 2019
Transcript of How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hey, this episode of the Duct Tape Marketing Podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing Podcast using Rev.com, and I’m going to give you a special offer in just a bit.
Adobe Experience Cloud Blog
MAY 29, 2019
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
MAY 30, 2019
Marketers agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners. There are a million articles that compare HubSpot and Salesforce—two of the most popular CRMs in the industry—based upon their […].
Marketing Insider Group
MAY 29, 2019
In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We […]. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group.
Duct Tape Marketing
MAY 28, 2019
Transcript of How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a.us domain to help your business stand out. Reserve your.us web address today.
Adobe Experience Cloud Blog
MAY 29, 2019
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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