Adobe Experience Cloud Blog

JUNE 21, 2017

As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion: Just Say ‘No’ to D

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Thought Leadership Fashion Advertising Advertisers 134

Marketing Insider Group

JUNE 19, 2017

Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […].

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Marketing Marketers Content Marketing 111

Duct Tape Marketing

JUNE 20, 2017

7 Must Have Elements of Every Small Business Website written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.

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Customer Journey SEO eBook Place 68

Zumvu

JUNE 21, 2017

CRM implementation. A long, sometimes challenging process, but one that’s crucial to the growth of your business. Ready or not, lets dig into the best practices for ensuring your CRM implementation is a streamlined success.

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CRM 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JUNE 20, 2017

In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed than ever because of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints.

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Food Retail Thought Leadership Communications 134

Marketing Insider Group

JUNE 19, 2017

Growing a small business is tough. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. Especially when you’re just starting out, you don’t have a ton of extra cash to put towards marketing. So […]. The post 8 Ways to Get Media Mentions for Your Small Business appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 108

Zumvu

JUNE 18, 2017

If you buy and sell domains online or have registered a good number of domains for business but are not using those domains, you are sitting on a huge potential that is being poorly utilized or even wasted.

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Adobe Experience Cloud Blog

JUNE 19, 2017

A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized I was spending as much time waiting to pay as I was actually shopping.

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Customer Thought Leadership Customer loyalty Price 132

Marketing Insider Group

JUNE 21, 2017

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].

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Customer Education Branding Marketing 95

Duct Tape Marketing

JUNE 18, 2017

5 Steps to Restart, Recharge and Revive Your Marketing Right Now! written by John Jantsch read more at Duct Tape Marketing. Let me ask you a rather blunt question – Are you on track to meet your goals this year? If you are reading this on a Sunday, you might be wondering why I chose to post today. (If you didn’t get to this until Monday then let’s get the week started!).

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eBook Marketing Marketers Marketing Plan 67

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JUNE 22, 2017

Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion.

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Thought Leadership User-Generated Advertising Advertisers 117

Marketing Insider Group

JUNE 20, 2017

While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]. The post Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns appeared first on Marketing Insider Group.

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Marketing Marketers 93

Marketing Insider Group

JUNE 22, 2017

Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […].

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Marketing Marketers Content Marketing 91

Marketing Insider Group

JUNE 21, 2017

In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn […]. The post How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere appeared first on Marketing Insider Group.

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Target Market Marketing Marketers Social Media Marketing 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

JUNE 19, 2017

We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would. Unfortunately, business – and life – does not work that way. To understand our customers better, we need systems in place […]. The post Customer Segmentation Basics Explained appeared first on Marketing Insider Group.

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Marketing Insider Group

JUNE 23, 2017

For the 128th episode of The Marketing Book Podcast, I interviewed Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine. One of the biggest concerns of content marketers is their ability to produce enough content. In Powering Content, Laura Busche shows you how to scale the content production process with an emphasis […].

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Content Marketing Product Marketing Marketers 82

Marketing Insider Group

JUNE 23, 2017

Collaboration has evolved. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated. Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 78

Marketing Insider Group

JUNE 22, 2017

Despite all the advancements in data security, most companies are still vulnerable. Last year, 80 percent of US businesses were compromised, according to Microsoft Office’s – most of them small businesses. The post The Future of Security – How Vulnerable Is Tomorrow’s Data? appeared first on Marketing Insider Group.

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Marketing Marketers Marketing Strategy 71

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

JUNE 22, 2017

What is intuition, anyway? Sure, we aspire to do something exceptional, and we can’t stand all that average noise created by the endless “hacks” and “cheats” and “secrets” out there. We know there’s a better way. Our gut is telling us something — maybe. Is it really our gut? But here’s our big question this week: […]. The post What Is Intuition?

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Marketing Marketers Marketing Strategy 68

Duct Tape Marketing

JUNE 23, 2017

Why Customer Experience Is the Key to an Amazing Business written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.

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Customer Customer Journey Communications SEO 67

Duct Tape Marketing

JUNE 21, 2017

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Dean. I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO.

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SEO Digital Marketing Marketing Marketers 59

Duct Tape Marketing

JUNE 22, 2017

How to Perfect Your Lead Generation Follow-up written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.

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Education eBook Place Customer 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

JUNE 20, 2017

In a webinar for the GetResponse Automation Hub, Michael Brenner, keynote speaker, author of The Content Formula, and CEO of Marketing Insider Group, joined us to discuss the content driver for marketing automation. Content marketing is a driver for success in marketing automation. In fact, marketing automation creates a need to understand how to create […].

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Marketing Marketers Content Marketing 50

Duct Tape Marketing

JUNE 22, 2017

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kim Doyal. It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know.

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Marketing Marketers 56

Duct Tape Marketing

JUNE 17, 2017

Weekend Favs June 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Plan Marketing Marketers 53

Adobe Experience Cloud Blog

JUNE 23, 2017

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should Marketers Invest in Influencer Marketing?

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Influencer Marketing Thought Leadership eBook Management 134

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JUNE 21, 2017

How to Use Content to Generate a Steady Flow of Leads written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.

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