Neil Patel

JANUARY 12, 2021

With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But SEO data goes far beyond just rankings. And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.

SEO 145

SEO Marketing Marketers 145

Content Marketing Institute

JANUARY 14, 2021

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

SEO 145

SEO Content Marketing Branding Marketing 145

Search Engine Journal

JANUARY 11, 2021

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Marketing Marketers SEO 144

Litmus

JANUARY 14, 2021

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails come in—and are less likely to be seen by your subscribers.

Analytics 136

Analytics Email Marketing New Markets Marketing 136

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

JANUARY 11, 2021

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is. But people watch billions of hours of YouTube every day. That means not using YouTube Live is like holding onto a winning lotto ticket until it expires.

Thought Leadership 145

Thought Leadership User-Generated Digital Marketing Product 145

Content Marketing Institute

JANUARY 12, 2021

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading → The post Why Rushing Your Writers Never Leads to Great Content appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Marketing Marketers 139

Sprout Social

JANUARY 13, 2021

I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given everything that transpired in 2020, we are extremely proud to be recognized and grateful to our employees for this honor. Glassdoor determines this list of companies based solely on the input of employees who complete an anonymous company review about their job, work environment and employer on the platform.

Place 103

Place Health Customer 103

Neil Patel

JANUARY 11, 2021

Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that you can use to find just about anything on the Internet. Use them to follow discussions about your industry, monitor your online reputation , and much more!

eBook 144

eBook Entertainment Place Management 144

Content Marketing Institute

JANUARY 13, 2021

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough. Continue reading → The post Demand Gen for Content Marketing in the Next Decade [New Research] appeared first on Content Marketing Institute.

Content Marketing 138

Content Marketing Marketing Marketers 138

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities.

Price 119

Price Event Marketing User-Generated Education 119

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sprout Social

JANUARY 13, 2021

Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw an ad multiple times across different platforms? Or it was a combination of newsletter information, social media posts, and word of mouth? Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions.

Social Media Marketing 97

Social Media Marketing Whitepaper Marketing Marketers 97

Neil Patel

JANUARY 12, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The website you’re currently on gets over 2,530,346 visitors and generates over $1 million in annual revenue through its blog. Now, that’s a lot of visitors and certainly a lot of money. But what did it take me to achieve this? Taking the giant leap of faith and launching my website.

User-Generated 142

User-Generated Price Analytics SEO 142

Content Marketing Institute

JANUARY 11, 2021

Do you struggle to create engaging content that lands in a top spot on Google? Luckily, there is a potential solution that also builds a library of useful content for your target audience. Continue reading → The post How to Get Ranked and Read With a Topic Cluster Model appeared first on Content Marketing Institute.

Content Marketing 132

Content Marketing Marketing Marketers 132

Marketing Insider Group

JANUARY 12, 2021

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways.

Content Marketing 114

Content Marketing Customer eBook Customer Journey 114

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Communications

Sprout Social

JANUARY 14, 2021

Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having this type of organizational order provides a clear line of authority and reporting. But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media.

Management 96

Management Communications Branding Place 96

Neil Patel

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. But, Twitter isn’t a ghost town. It has over 330 million active monthly users! Participating on Twitter is a lot more fruitful than you think. It’s an audience that can’t be ignored. I regularly tweet and use my Twitter account to promote my blog posts and other content.

Promotion 137

Promotion Price Influencer Marketing Place 137

Rock Content

JANUARY 14, 2021

Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. This is because, in the worst-case scenario, you will be increasing your chances of getting more traffic. In this article, we will talk about what E-A-T is and how it impacts site optimization strategies.

SEO 89

SEO Copywriting User-Generated Energy 89

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer.

Real Estate 112

Real Estate User-Generated SEO Email Marketing 112

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

JANUARY 14, 2021

Mastering the Art of Selling Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Warrillow. In this episode of the Duct Tape Marketing Podcast , I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer.

Customer 90

Customer Marketing Marketers 90

Neil Patel

JANUARY 13, 2021

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context.

Place 135

Place Promotion Product Price 135

Content Marketing Institute

JANUARY 15, 2021

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels. Continue reading → The post That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 79

Content Marketing Marketing Marketers 79

Litmus

JANUARY 15, 2021

The year-end holiday season always seems to be a hectic one in the email marketing world. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. Subscribers are also busier than ever, so breaking through to them is even more of a challenge. How can you make the “most wonderful time of the year” good for you, too?

Analytics 64

Analytics Email Marketing Place Marketing Strategy 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

JANUARY 12, 2021

How to Lead a Team From Anywhere written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Burkus. In this episode of the Duct Tape Marketing Podcast , I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams.

Analytics 87

Analytics Management Customer Marketing 87

Neil Patel

JANUARY 12, 2021

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

Marketing 135

Marketing Marketers Entertainment Advertising 135

Zumvu

JANUARY 12, 2021

Competitive Edge is something simple like pricing and estimation, or something more intricate, similar to your unrevealed desire for the social eminence related to the purchase.

Price 52

Price 52

Litmus

JANUARY 13, 2021

As a team, we’ve made a number of resolutions for 2021. One of my own resolutions is to double down on educational content for email marketers. Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. That’s going to start in earnest this week with a live stream of me coding an email from scratch.

eBook 58

eBook Email Marketing Education Product 58

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JANUARY 9, 2021

Weekend Favs January 9 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Copywriting 86

Copywriting Marketing Marketers 86

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of corporate branding to help you know how it can drive your business forward, no matter how big or small your business is.

Branding 130

Branding Customer loyalty User-Generated Shipping 130

Zumvu

JANUARY 14, 2021

According to Oberlo, Amazon currently has more than 2.5 million sellers actively selling on the marketplace. Seeing as it’s pretty easy to set up an Amazon Seller account and start easily selling products via the Amazon marketplace.

Product 52

Product 52

Litmus

JANUARY 14, 2021

Everyone wants to be data-driven, but when it comes down to it, email marketers are often left with only clicks and opens to make important decisions that impact the entire business. Yikes. In December, Magan Le, content marketing manager at Litmus and recovering email marketer, was in the weeds learning what worked for our own emails last year, what didn’t, and how we can work that into our whole content strategy using data from Litmus Email Analytics and other sources.

Analytics 58

Analytics Email Marketing Management Content Marketing 58

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Communications