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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters.

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Where is SEO in the business hierarchy?

Search Engine Land

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Do you have educational content about your industry? PR is such a treasure trove to SEO practitioners. Marketing Sales.

SEO 99
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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

Semrush’s Listing Management tool helps you find 70+ online directories where you can automatically list your law firm. Use Semrush’s Review Management tool to manage reviews more efficiently. Clicking on each image reveals the attorney’s bio, practice areas, education, awards, and more. Respond to reviews quickly.

Law 70
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. The balance shifts again.

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Important Marketing Terms You Should Know

Exposure Ninja

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

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