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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Snapshot: Marketing automation. This guide will walk you through some of the key capabilities of Marketo.

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5 critical leadership skills every marketing ops pro needs

Martech

Marketing leaders must hone their ability to address complex problems and make informed decisions. That also means considering factors beyond simple financial implications, including: Implementing new technology. Mitigating risks of business processes across the organization.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. User adoption Change is hard for many people.

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How to Use Surveys for B2B Lead Generation

Adobe Experience Cloud Blog

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

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B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

Demographics —Socioeconomic characteristics can help paint a fuller picture of who your customers are by including information such as; age, gender, education, marital status, religion, ethnicity, and the number of children in the household. People-Based Marketing.

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