Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management 134

Management Whitepaper Thought Leadership Marketing Automation Platform 134

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Snapshot: Marketing automation. This guide will walk you through some of the key capabilities of Marketo.

Marketing Automation Platform 130

Marketing Automation Platform CRM Direct Mail Price 130

Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. That also means considering factors beyond simple financial implications, including: Implementing new technology. Mitigating risks of business processes across the organization.

Communications 132

Communications Marketers Marketing New Technology 132

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. User adoption Change is hard for many people.

CRM 126

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 126

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Thought Leadership 94

Thought Leadership Marketing Automation Platform Customer loyalty New Technology 94

Adobe Experience Cloud Blog

JUNE 13, 2017

Demographics —Socioeconomic characteristics can help paint a fuller picture of who your customers are by including information such as; age, gender, education, marital status, religion, ethnicity, and the number of children in the household. People-Based Marketing.

B2C 126

B2C Real Estate Marketers Marketing 126