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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

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MarTech’s CDP experts to follow

Martech

An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. LinkedIn: Greg Krehbiel (2.3K

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Topic of Interest Based Nurturing

Adobe Experience Cloud Blog

Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. Choosing Tracks. So how does this work?

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What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Adobe Experience Cloud Blog

Do your emails sound like they’re written by robots? In 2014, addressing emails to “Dear Valued Customer” just isn’t going to fly. Our very own DJ Waldow will help you find the human side of your company’s email marketing – as DJ points out, almost 100% of your emails are read by humans. Event Marketing'

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What Are the Different Types of Marketing?

Exposure Ninja

Get Weekly Marketing Tips Join 20,000+ marketers Marketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. Create In-Person Events. Event marketing is another initiative that can seem expensive. Anything that delivers something of value up front.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Thought Leadership. Traditional Marketing Channels.