How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate
Buffer Marketing
JANUARY 19, 2024
This isn’t to say I don’t do any top-of-the-funnel marketing. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. But instead of using channels like social to solely push sales, we root our strategy in retention marketing, focusing on email signups as a goal.
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