Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

AUGUST 31, 2016

Author: Jessica Minasian Are you on top of your marketing game? Knowing what a seasoned marketing professional looks like helps you analyze you and your team’s expertise and, for managers, hire the right individuals. Now, if you’ve ever been blacklisted, you know the heart-pounding sensation it can cause.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Key Performance Indicator Marketing 91

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.

Transform 134

Transform Email Marketing Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? What’s an email marketer to do against these unfavorable odds?

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. Igor had leveraged historical skills in campaign management through detailed spreadsheets, color-coded deliverables, and timelines for the marketing team.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 13, 2018

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? The most common were instances of user behavior where all the links within an email have been clicked. Unfortunately, not so much. Hardcoded rules for filtering activities may not be entirely effective.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Marketing Automation b2b'

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Many simple, routine marketing tasks—including reporting—can be automated when they’re done digitally, by a robust marketing automation platform. This allows managers and marketing teams to focus on creating effective strategies and measuring meaningful analytics.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

By selecting the right solutions, marketers can easily make their data work for them. Many brands already use data management platforms (DMPs), which help profile users across different platforms, such as desktop or mobile, and even email databases or loyalty programs. Learn How to Solve Those Challenges.

Thought Leadership 134

Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. Marketing automation platforms, like Marketo, enable users to easily set up segmentations and tailor emails to the chosen segments within a single program.

Thought Leadership 134

Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144