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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. In one finding, 92% said AI would have a major impact on email marketing. Dig deeper: 3 ways email marketers should actually use AI 2.

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How To Strike A Balance Between Global and Local Marketing

Pam Didner

Here is a long list of topics you can discuss: Marketing plans. Technology and tool ramping schedule. Product launch plan. Local marketing plan. Marketing research. Email marketing. As such, your team should be willing to embrace new technologies for the sake of agility and adaptability.

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10 Best Content Marketing Blogs Every Marketer Should Follow

Rock Content

After all, it’s essential to improve the writing on your Content Marketing and email marketing. They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more. You can read the posts and even share them with your team. Contently strategist.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles.

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Influencers and User-Generated Content: Making The Customer Journey Smarter

Scoop.it!

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. Of course, this data can come from multiple places, like your e-commerce store, social media, Google, email marketing platforms, and more.