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YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Buffer Marketing

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Plus, whereas content on most social channels is fairly temporary, YouTube videos can have lasting effects. My company, Galan Leather Co.

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B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Adobe Experience Cloud Blog

But while the economy has been standing still, there has been a surge in marketing creativity. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative.

Marketing 104
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Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Content Marketing Institute

For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic. Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience.

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How to Onboard Clients with Immersion Workshops - Whiteboard Friday

Moz

So we slot about 90 minutes for the client to give us a presentation on their brand, their overarching strategy for the year, their marketing strategy for the year. So that could be the head of marketing , for example, like a CMO. We also want to meet with content teams. It's like mise en place when you're cooking.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Because the goal on Instagram is to show your best side by sharing content that people value. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Have you done your target market research ?