en measure-roi-in-content-marketing 
Search Engine Land
SEPTEMBER 11, 2024
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. This results in missed opportunities for better search rankings and increased organic traffic.
Hubspot Marketing
JULY 12, 2024
With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. 4 Best Community Platforms the Experts Use A community platform lets you build your community right on top of the tools that allow you to manage and measure it. It offers content moderation and member management tools, forums, feedback, etc.
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SocialPilot
JUNE 27, 2025
For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” You need a content strategy that’s sharp, scalable, and rooted in results. You need a content strategy that’s sharp, scalable, and rooted in results. It’s consistent – Planned, scheduled, measured.
Sprout Social
JUNE 12, 2025
How AI sentiment analysis works AI sentiment analysis algorithms create a continuous customer feedback loop for your team by analyzing how audiences respond to your content, campaigns and products. This precision delivers an average ROI boost of up to 233%. You’re guessing. But this older approach often missed context and subtleties.
Hubspot Marketing
JULY 30, 2023
Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands? So, how’s it going so far?
Hubspot Marketing
DECEMBER 13, 2019
Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?
Kevin Indig
APRIL 19, 2023
AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. I think that’s a mistake.
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