Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Start with the company website.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Power Digital Marketing

DECEMBER 5, 2022

Another significant reason to create a TikTok marketing strategy and take advantage of its advertising power for brand awareness and conversions. . Research what TikTok trends are active in their area (and how to jump in on them). Step 2: Choose a campaign objective. Choosing an objective. Think again. . Clicking Create.

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Hubspot Marketing

APRIL 13, 2023

Your company's value proposition is the core of your competitive advantage. In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props. We'll cover: What is a value proposition?

Food 144

Food Shipping CRM Branding 144

Moz

MARCH 2, 2021

We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. In my analysis of local banks, I started by listing the questions I wanted to know the answers to: What characteristics are shared by top-ranking local bank websites?

Real Estate 56

Real Estate Food SEO User-Generated 56

Sprout Social

DECEMBER 27, 2023

Marketers need shortcuts. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users. What is Facebook automation & how does it work? But is it as good as it sounds?

Branding 124

Branding Analytics Social Media Marketing User-Generated 124

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

SEPTEMBER 21, 2020

Social media marketing for nonprofits allows you to share your message on a global and local level. Show people what your nonprofit can accomplish. Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. Get your message out and make every effort count with these timesaving tips.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145