Remove Energy Remove Marketing Automation Platform Remove Product
article thumbnail

5 ways to get your B2B buyers to care in 2025

Martech

In a crowded market, it’s no longer enough to push out product features or ROI claims. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. Here’s what we’ve learned from working with thousands of marketers and what’s working today.”

article thumbnail

Marketing Automation Can Improve Your Creative Team?s Workflow

Adobe Experience Cloud Blog

The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results. Creative energy well spent behaves like an accelerant that fuels future initiatives.

Transform 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategic Campaign Planning: From Hypothesis to Execution

MarketingOps

Here are a few ideas: Target Personas : You might hypothesize that selling services/products to Persona A will result in faster revenue attainment compared to Persona B or C. Product Focus : You could hypothesize that leading with Product A versus Product B or C generates more pipeline.

article thumbnail

SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

Transform 134
article thumbnail

Why we care about marketing automation

Martech

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? and reducing overhead in marketing initiatives by 12.2%.

article thumbnail

6 Vital Features to Look for in Marketing Automation Software this Year

Adobe Experience Cloud Blog

People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Simple Interface.

article thumbnail

How Leilo is using technology to create a new category

Martech

Because its active ingredient isn’t alcohol or cannabis, it’s not regulated in the same way that those products are. This category creation resembles the mass-market expansion of Red Bull in the late 1990s and 2000s, when energy drinks gained traction through “extreme sports” marketing. Mapping an audience. In the U.S.,

Retail 111