Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. The Takeaway Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. Heinz: Heinz A.I.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 100

Branding Gen Z Transform Education 100

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 141

Gen Z Millennials Education Health 141

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Welcome Software

MAY 3, 2022

Social media marketing : Through platforms like Facebook, Twitter, LinkedIn, Pinterest, and more, businesses can connect with their audience, share content, run ad campaigns, and engage in real-time conversations. Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40