Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Marketing Insider Group

MARCH 16, 2023

They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ). Apple Apple is a clear (if not the) leader of the tech product market, and they’ve managed to do so while always maintaining a bit of a villain reputation.

Gen Z 88

Gen Z User-Generated SEO Thought Leadership 88

Hubspot Marketing

DECEMBER 28, 2023

Another wonderful touch is how the ad prioritizes narrative over product placement. There’s a clear call to action at the end, but Reebok keeps its product placements subtle throughout. Ceragon: Product Marketing Video campaign by Penguin Strategies You know the age-old story. Asahi beer and has fun doing it.

Video Marketing 106

Video Marketing Advertising Advertisers Entertainment 106

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Influencer marketing more generally might grow stronger with each new generation. Virtual Pop-Up Shops.

Direct Mail 110

Direct Mail Gen Z Fashion Manufacturing 110

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.

Transform 40

Transform Gen Z Millennials B2C 40

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 142

Gen Z Millennials Education Health 142

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Kevin Indig

JULY 24, 2023

Reason #1: Twitter is the 6th most popular social network among Gen Z , with 37% saying they use it. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram. You would think young people aren’t using Twitter as much, and Threads is mostly for older generations. But that’s not true.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52

Welcome Software

MAY 3, 2022

Social media marketing : Through platforms like Facebook, Twitter, LinkedIn, Pinterest, and more, businesses can connect with their audience, share content, run ad campaigns, and engage in real-time conversations. Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Social Insider 5.

Content Marketing 105

Content Marketing Thought Leadership Gen Z Marketing 105