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A Guide to Increasing Video Advertising Engagement 

Bannerflow

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52
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31 free social media templates that will elevate your workflows

Sprout Social

Facebook marketing strategy template Facebook is synonymous with social media. It continuously retains its crown as the world’s most popular social network by monthly active users, with more than three billion per month. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

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6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

Moz

But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. Empathy is believable when it creates authentic connections between brands and users. Source: Venngage. And this approach needs to be from the ground up.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? However, mounting research shows that Gen Z and millennials are more different than we think.

Gen Z 145
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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

Digital Marketer

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. This is a testament to the power of monetizing knowledge.