Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 103

Branding Video Marketing Millennials B2C 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC. Short-Form Video Example: Chipotle. Takeaways for Video Marketers.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 74

Entertainment Video Marketing Thought Leadership Education 74

Digital Marketer

SEPTEMBER 6, 2022

With over 1 billion monthly active users and growing, TikTok is a powerful platform that can help you engage and attract new customers. In this article, we’re going to explain more about how your small business can turn TikTok into a revenue-generating machine! Embedded Video Explainer of Brand Takeover. What is TikTok?

User-Generated 74

User-Generated Entertainment Food Promotion 74

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Level up your user-generated content. Tease your audience. Save money.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Marketing Insider Group

AUGUST 11, 2023

PS – Check out these 13 Amazing Examples of Brands on Social Media Top 9 Social Networks for Businesses Facebook: Connecting with a Global Audience Learn how Facebook’s extensive user base and targeted advertising options make it an ideal platform for businesses of all sizes.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Martech

SEPTEMBER 26, 2022

This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over 52 million daily users, with a focus on consumers ages 17 to 24. Why we care. Top-funnel for now. Walmart Land.

Retail 100

Retail Shoppers User-Generated Fashion 100

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Tiktok users respond differently than users of other social media platforms because of its offerings.

Gen Z 78

Gen Z Millennials Entertainment User-Generated 78

Hubspot Marketing

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. The beta feature enables users to see and create 15-second videos with musical overlays. billion cumulative daily views.

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 75

Video Marketing Whitepaper User-Generated Entertainment 75

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. And it’s well within your reach to start using it in your video marketing strategy. more engaging than long-form video (The Sprout Social Index™).

User-Generated 118

User-Generated Energy Management Entertainment 118

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. A digital marketing strategy that lacks the right mix of effective content is doomed to fail.

Digital Marketing 85

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 85

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 142

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 142

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

OnPassive Marketing

JULY 22, 2022

YouTube is one of the most popular platforms on the internet, reaching more than one billion users. This article will guide you on how to build an affiliate marketing business on YouTube and succeed in 2022. The History Of YouTube Affiliate Marketing. YouTube affiliate marketing is one of the oldest forms of online advertising.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Promotion 89

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. It continuously retains its crown as the world’s most popular social network by monthly active users, with more than three billion per month. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy.

Social Media Marketing 80

Social Media Marketing Key Performance Indicator Influencer Marketing Management 80

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  ” There are several steps to optimizing your videos for search, all of which fall into two main categories.

SEO 108

SEO Analytics User-Generated Price 108

Martech

AUGUST 10, 2023

And I can have a crowd of people around me, all watching me, and amaze and entertain them for a brief time. I see with my clients that the percentage of mobile users keeps increasing. Q: Are there any common problems you see when you meet with marketers? But with magic, you enter this new persona or character, this alter-ego.

Shipping 90

Shipping Entertainment Customer Journey Communications 90

Girl Power Marketing

NOVEMBER 18, 2021

These 240 million users spend an average of two hours and seven minutes on social media every day. Most of the social media trends we expect to see in 2022 are already here, as existing trends continue to pick up speed in 2022, and marketers continue to adopt these elements in larger numbers. The Rise of Ephemeral Content.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

These 240 million users spend an average of two hours and seven minutes on social media every day. Most of the social media trends we expect to see in 2022 are already here, as existing trends continue to pick up speed in 2022, and marketers continue to adopt these elements in larger numbers.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. The 5 New Rules of Video Marketing Success.

Food 92

Food Entertainment User-Generated SEO 92

Neil Patel

NOVEMBER 30, 2020

When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. What Is Video Search?

SEO 135

SEO User-Generated Place Entertainment 135

Sprout Social

JANUARY 27, 2021

How video details like thumbnails, titles and video length impact your video performance. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. YouTube Analytics: General Reports. Average View Duration: The average length, in seconds, of video playback.

Analytics 142

Analytics User-Generated Advertising Advertisers 142

Sprout Social

OCTOBER 16, 2018

But rather than rely on in-depth tutorials, social media and the beauty industry is all about entertaining, bite-sized how-tos. User-generated content. As a result, user-generated content is the bread and butter of social media and the beauty industry. Investing in video marketing.

User-Generated 102

User-Generated Promotion Entertainment Branding 102

Moz

MARCH 28, 2021

But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. Empathy is believable when it creates authentic connections between brands and users. Source: Venngage. And this approach needs to be from the ground up.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Adobe Experience Cloud Blog

JULY 28, 2017

While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Show, Not Tell. Incentivize.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Gen Z 145

Gen Z Millennials Finance Education 145

Rock Content

NOVEMBER 12, 2020

It can even demonstrate how a user’s navigation in a site or app happens. In companies, this step of a video project is usually the responsibility of the creative teams. It must be focused on the buyer persona , regardless of the type of video content to be produced. How to create a storyboard?

Digital Marketing 59

Digital Marketing Marketing Strategy User-Generated Marketing 59

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 72

Video Marketing Digital Marketing Marketing Marketers 72

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 133

Video Marketing Millennials Gen Z User-Generated 133