10 marketing functions that brands should keep in-house
SmartBrief - Marketing
AUGUST 14, 2023
The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. I realized early in my career that PR firms would become obsolete.
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