Remove Finance Remove Market Research Remove Millennials Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Gather user-generated content?

Promotion 142
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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. One-size-fits-all marketing is dead.