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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. And we get it; marketers are consistently tasked with spending less and delivering more.