Marketing Insider Group
OCTOBER 14, 2020
At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. So we’re stuck between a rock and a very hard place. We’re stuck being asked by executives to splash our logos and ads in places our audiences ignore.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2015
These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition. Let’s use the example of an automotive dealer.
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Adobe Experience Cloud Blog
DECEMBER 16, 2014
As Aditya says, our “visibility, [our] profile, the profile of the marketing organization — are all going to increase”. The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. I believe that to my core.
Marketing Insider Group
JUNE 11, 2013
CEOs now place technology as the # 2 largest concern after market conditions. Traditional markets are being disrupted all over the place. From Kickstarter in finance to AirBnB in travel to Uber in transportation to Spotify and Pandora in music to Netflix in video. Slide 9: Disruption.
Marketing Insider Group
JULY 23, 2015
When it comes to properly telling the brand story, it starts with it in different ways, shapes and forms within the marketing organization. Storytelling to a traditional marketing audience is very different from telling the story through demand gen or to an employee audience. Equipping the Entire Story Corp. Power to the People.
Duct Tape Marketing
NOVEMBER 9, 2022
John Jantsch (06:54): So one of the things that I certainly found early on working with small business owners is that I had my toolbox of traditional marketing things. I mean, how do you manage the fact that somebody is hiring you to do marketing, but you can't really do marketing if you don't get into every aspect of their business?
Duct Tape Marketing
MAY 23, 2019
At one point, there was a sentiment that it’s easier to get hired here in the first place than it is to move to another team, because there are a lot of variables that have to happen internally. Jenny Blake: Yes, I have a whole chapter in the book on pivot finances. But yeah, the idea that I’m going to just stop?
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