Finance Traditional Marketing Transform 
Martech
MARCH 3, 2025
Finance teams have lost confidence in marketing-driven revenue forecasts. CEOs struggle to connect marketing spend with actual business growth. Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation.
Martech
SEPTEMBER 4, 2024
The CDP classified them as an “Awareness” stage lead, and we sent a personalized email offering a short demo video: Subject: How [Your SaaS Product] Can Help Transform Healthcare Operations Content: “Hi [Name], I saw you recently downloaded our whitepaper on healthcare operations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Exposure Ninja
MAY 2, 2025
Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.
Sprout Social
JANUARY 13, 2025
The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. The play: The Little Lessons series transforms crypto education into a miniature immersive experience that captures attention while simplifying complex concepts.
Sprout Social
MARCH 11, 2025
These include the rise of the influencer-creator economy, video content, network transformation and community management. Network transformation influences commerce and culture The transformation of social media networks has impacted commerce and culture, reshaping consumer behavior and brand engagement.
Martech
SEPTEMBER 23, 2021
This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Watch our panel from MarTech: The next generation of agile marketing (free registration required). How many articles did you produce?
Adobe Experience Cloud Blog
DECEMBER 16, 2014
As Aditya says, our “visibility, [our] profile, the profile of the marketing organization — are all going to increase”. The importance of our ability to collaborate with other functions — IT, finance — and embrace the need to set up cross-functional decision-making processes cannot be understated. I believe that to my core.
Expert insights. Personalized for you.
Let's personalize your content