A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
Hubspot Marketing
JANUARY 31, 2024
They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand.
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