Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z 114

Gen Z Millennials Fashion Food 114

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52

Gen Z Millennials Health Transform 52

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gen Z 113

Gen Z Shoppers Retail Price 113

Girl Power Marketing

MAY 18, 2022

Pet Owners by Generation. Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%.

Millennials 98

Millennials Gen Z Food Marketing 98

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst is on Mondays.

Gen Z 145

Gen Z B2C Manufacturing Food 145

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. Millennials came of age in the time of personal branding.

Gen Z 99

Gen Z Transform Millennials User-Generated 99

Girl Power Marketing

MAY 18, 2022

Following are some tips for helping to understand how to speak to consumers and convert them. Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%.

Millennials 52

Millennials Gen Z Food Marketing 52

Hubspot Marketing

AUGUST 12, 2022

Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Half of the respondents believe climate change is one of the most important social issues companies should take a stance on – with the highest response from Boomers (ages 55+) and Gen-X (ages 35 to 54).

Gen Z 140

Gen Z Education Marketing Marketers 140

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Why does Twitch matter for marketers? Good question!

Gen Z 134

Gen Z Branding Millennials Real Estate 134

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. Take Chase Bank’s tweet ostensibly advising a Millennial. They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. If this guy trusts this shop enough to head to the Arctic, I can probably trust them enough with my 4×4 Land Rover for my weekly roll down the hill to Whole Foods. Build brand loyalty. Consumers want to know everything about you.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Absolutely–Millennials slightly outrank other generations on Instagram.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Sprout Social

MAY 26, 2022

Brand example: Nando’s, a UK-based restaurant chain, is known for using trending audio that (on the surface) has little to do with food. To expand their reach, they turned to the TikTok Creator Marketplace to find Gen Z and Millennial influencers that aligned with the brand’s values. Baby spice ???? nandosuk. ?

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population. Let’s face it, we love videos. And when it comes to marketing, this still rings true. Image Source.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hubspot Marketing

AUGUST 18, 2022

The retailer sold kid-friendly fitness trackers encouraging the wearer to complete various fitness activities, which ultimately helped deliver food packets to underprivileged children worldwide. So, Burger King worked with the competing fast-food chain to host "A Day Without a Whopper.". Image Source. Image Source. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

DECEMBER 15, 2021

Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. If you’re a creator who makes something physical (like art, food or fashion) and markets it on TikTok, a behind-the-scenes video can give your brand an extra dimension. @graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. Yelp, another popular consumer review site, is especially beneficial for businesses in industries like food and beverage, local services, nightlife and entertainment.

Customer 119

Customer Gen Z User-Generated Health 119

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). Come for the food, stay for the classic cyborg romance @GhostInShell pic.twitter.com/biBelSXpdV. Remember: Your school — like a business — is a brand. Instagram Live.

Education 111

Education Gen Z Millennials Promotion 111

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. More than 1 in 5 Millennials are using social media less than they used to.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

JANUARY 3, 2024

What we like : Food commercials are different than a lot of other products because you watch the actors or, in this case, basketball players, consume the product on camera. Ed says the food looks good, but there’s something missing, and reaches into his bag to pull out a bottle of Heinz ketchup, to everyone’s shock and horror.

Advertising 117

Advertising Advertisers Food Gen Z 117

Sprout Social

JANUARY 16, 2020

food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. For example.

Gen Z 108

Gen Z Marketing Marketers Promotion 108

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.

Shoppers 120

Shoppers Product Gen Z Promotion 120

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. Businesses in all types of industries, not just food services and consumer goods, should anticipate a demand in online services from here on out. million messages throughout the month.

Branding 115

Branding Transform Gen Z Entertainment 115

Duct Tape Marketing

NOVEMBER 10, 2022

For me example, I'm, I'm a terrible example cuz I'm a boomer who thinks a millennial when it comes to some of this stuff. John Jantsch (15:58): Anymore, can't order your food. Have you noticed a generational difference in terms of what I want from email? Yes, really, again, Laura Goldberg (15:57): You can't go to a restaurant.

Email Marketing 94

Email Marketing CMO Non-Profit Marketing 94

Exposure Ninja

OCTOBER 2, 2023

The video below includes nearly ten minutes worth of radio adverts, including various businesses like DIY, fast food, car sales and more. Image Source Next, we have an example of multiple exhibition stands at the International Food and Drink Event, as seen from above.

PR 52

PR Marketing Marketers Promotion 52

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 95

Gen Z Branding Transform Food 95

Sprout Social

SEPTEMBER 7, 2021

The latest collaboration builds on both Saweetie’s growing popularity as well as her die-hard fanbase, who already have generated hundreds of thousands of Likes and Shares for McDonald’s social posts. Partnering with young artists and creators not only drives awareness but real business results for fast-food chains.

Gen Z 136

Gen Z User-Generated Millennials Branding 136

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 34% of users aged 16-24 (Gen Z) follow influencers on social media, so it’s definitely worth trying if younger generations are your target audience. A post shared by Netflix US (@netflix).

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Food for thought: videos targeting “beginners” were up by 50% in 2020. Should we focus on long-form or short-form videos ? Prioritize content that educates and entertains.

Gen Z 126

Gen Z Real Estate Education Entertainment 126

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z. Social media is one of the world’s top communication channels—if not the top.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95