Sprout Social

SEPTEMBER 24, 2024

For example, a search for #HealthyFood on Instagram brings up nutrition experts, food bloggers and wellness advocates already creating content that aligns with your brand. If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketers Marketing 101

Traackr

MAY 28, 2015

In fact, a Harvard Business Review “data analysis of one campaign revealed that swim-lane measurement grossly underestimated the revenues attributable to social-media marketing and display advertising while overestimating PR and paid-search revenue.” When done properly, its impact on a brand’s performance can be massive.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Marketing Mix Transform 68

Traackr

MAY 28, 2015

In fact, a Harvard Business Review “data analysis of one campaign revealed that swim-lane measurement grossly underestimated the revenues attributable to social-media marketing and display advertising while overestimating PR and paid-search revenue.” When done properly, its impact on a brand’s performance can be massive.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Marketing Mix Transform 40

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. It also exposes her brand to a new audience.

PR 113

PR Customer loyalty User-Generated Marketers 113