How To Develop Buyer Personas: A Crash Course
Pam Didner
OCTOBER 22, 2022
For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. Is it possible to create a global persona? A well-developed persona provides insight and direction for wording, images, content, tone, and design. Here is my two-slide template.
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