The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers
Hubspot Marketing
OCTOBER 30, 2022
On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.
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