Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Banner click-through rate, new mobile users. The number is even higher among younger consumers. The figure increased to 62% for female shoppers alone.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Search Engine Land

OCTOBER 4, 2022

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. WebMD, MayoClinic, and Healthline are among the reputable sites with search experiences built to surface important health information.

Shoppers 111

Shoppers Retail Finance User-Generated 111

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. 72% of Filipino online shoppers are female.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. million began using telehealth services for new or existing health conditions. A further 7.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52