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The best social media campaigns from November 2021

Econsultancy

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. It’s time to flex those Twitter fingers and take it to the next level ????

Gen Z 52
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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

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How to write an effective About Us page (with 13 examples)

Search Engine Land

Because a majority of modern consumers – especially Gen Z – want to know that their purchases align with who they are and that the businesses to which they give their dollars care about the things they care about. Examples: Tangible : "We help health food brands create and execute smart marketing strategies.".

Gen Z 99
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example: If you target Gen Z or millennials, meet them where they spend their time. There you can check your Site Health score—this is like a grade for your website’s overall SEO health. PR helps you build credibility, raise brand awareness, and reach new audiences. Select the “ Start Site Audit ” button.

PR 107
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A beginner’s guide to social media for investor relations

Sprout Social

Social also has billions of data points that can be harnessed in real time to help keep IR leaders informed about corporate brand health, employer brand health, competitive changes, consumer product sentiment, investor sentiment and more. Connect with future investors and find your influencers. Tap into your teams.

Retail 87