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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Video Sharing Examples of Major Platforms YouTube: Over 2.6

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52 Visual Content Marketing Statistics You Should Know in 2023

Hubspot Marketing

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

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Tiktok’s influencer culture: What makes it stand out and how can you join in

Sprout Social

Who can name the products?? ? Rather than in-person collabs, now you’ll see many housemates contribute content from their respective homes, unified by hashtags, products and merch. He’s quick to hop on trending music and memes to relay health education in a surprisingly relatable way. Something New (feat.

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